Why is Mailchimp So Good For Email Marketing 2018 Review
Like most entrepreneurs know for sure, only few tools trump the ability of email marketing to yield high ROI in today’s business environment. And if success is what you desire for your email marketing campaigns, then you need a dependable email marketing service.
That is where MailChimp comes in.
Hands down one of the best out there, MailChimp is an effective and attractive email marketing service that makes it possible for individuals or businesses to design, send, and monitor email campaigns.
So what makes it standout?
With over 15 million users and counting today, you’ll have to look at its unique features to understand why it is the crowd’s favorite.
Perhaps one of the biggest draw of this service is in the pricing plans.
There is more good news:
MailChimp offers a free plan which allows for 2,000 email subscribers and up to 12,000 emails can be sent per month.
Other options include the Monthly Plan, the Pay As You Go Plan, and the High Volume Plan. The monthly plan cost from $10-$75 a month depending on the number of subscribers you have.
Alternatively, MailChimp offers a unique Pay as you Go payment plan that allows you to pay per email sent beginning from $0.03/per email.
Lastly, users can take it to the next level with the MailChimp Pro option for $199 a month. This option unlocks advanced features such as Advanced Segmentation, Priority Support, Multivarate Testing, Comparative Reports, plus Compliance and Delivery Insights.
Bottom line, with MailChimp, there is a plan suited for everyone and every budget.
Ease of use:
MailChimp smells like a rose in this regard. Meaning you don’t need to have any technical knowledge neither do you need to hire additional help to get cracking on your email marketing campaigns like a pro.
Its features are self-explanatory and easy to learn.
Plus, you can take advantage of the educational resources provided by the company for free to quickly build/import your list, create email campaigns, create and send emails etc.
The service also features free customizable professionally designed templates you can use to brand your emails.
No coding, no graphic design skills needed, just intuitive features that makes email marketing easy breezy.
When it comes to creating email with MailChimp you have all you need with the campaign builder.
The campaign builder walks you through the entire process using templates and allows you to send emails as either HTML emails or plaintext to your entire email list or a segment you create based on certain parameters.
MailChimp’s campaign editor allows you to name your campaign, input a subject line, and track your campaign performance.
With MailChimp you have great number of inbuilt themes and templates to choose from. So designing an email is never a pain in the neck.
It even gets better with the easy to use email editor which allows you to customize your email to your taste just by simply dragging and dropping videos, texts, images, icons, logos, buttons etc.
One feature I like about MailChimp is its ability to allow you review your campaign before you launch.
Here errors and problems that can significantly damage your campaign can be identified and corrected after which you can send right away or schedule the campaign.
To hit the mark with any email marketing tool, it must feature the ability to automate emails.
MailChimp will save you time with its simple automation capabilities- a collection of 15 pre-made automation workflows. Whether it is to welcome subscribers or thank buyers, MailChimp can take this burden off your shoulders by automatically sending emails to the interested parties. It is also important to note that these automation workflows can be edited and customized to suit your needs.
Building an email list is golden. You can quickly create sign up forms with MailChimp.
All you need to do is to specify the data you want to collect then proceed to add the code that MailChimp generates to your website. That’s all, easy right? Sure.
MailChimp uses an open API which means that you can integrate your email marketing campaigns with other systems and applications such as Google Analytics, Salesforce, Shopify, PayPal, and WordPress.
What happens if you need help? I find MailChimp’s incredible collection of free resource guides (including tips and troubleshooting guides), webinars, and emails extremely helpful. And with a $10 a month upgrade, you will be granted access to the support team by call or email.
The above features are just a tip of the iceberg; and like an iceberg, MailChimp’s potential goes beyond the surface. No wonder many email marketers, bloggers, entrepreneurs, and businesses, have come to rely on this powerful tool for their email marketing campaigns.
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