How Do I Lower My Bounce Rate

Published by M Turner on

 

Bounce Rate When we talk about a site’s bounce rate we are referring to the rate at which visitors enter your website and leave immediately. Such visits usually end on the first page.

This percentage of unsatisfied visitors is usually observed by Google.

When an individual selects a SERP result Google observes the duration of such visit before he returns to the SERP. A high bounce rate is, of course, reflected when the number of visitors who return to SERP outweighs those who stay due to their query being satisfied. Such High bounce rate inadvertently affects the rankings of such website given to it by Google.

That said, every rule has an exception. In this case, If a visitor has his query immediately satisfied and hits the back button to the SERP page where he searches for a completely unrelated topic, the website is sure to have good rankings despite the short visit.

Although a high bounce rate is worrisome, it is not a permanent unworkable issue. It can be improved by taking necessary steps to have it reduced.

1) Improve Your Blog With Fresh and Right Contents:
Attaining the best ROI is not a far-fetched dream if your content stays fresh and right. According to HubSpot’s businesses who ensure their content fits this requirement, are likely to generate 126% more leads when compared to businesses who don’t. That said, you should know there is a difference between the right content and compelling content. The right content solves your reader’s query and gives them necessary steps to a lasting solution while a powerful content may just come off as impressive and would evoke a “wow”.

2) Ensure Your Content Is Readable:
If your content is unreadable and illegible, the possibility of reducing your bounce rate may just be further than you think. A good user experience kicks off when your visitors can actually read and properly understand what you are all about.

To create a readable content, you should avoid texts that are in large chunks. Ensure you utilize subheadings, images, bullet points, charts, and quotes. Basically, anything that would keep the attention of your viewers.

Ask a good number of questions to your readers. You would want to keep them engaged and ultimately enhance their experience.

To bring your content to a close, a subheading entitled conclusion should be in place. This subtly tells the reader to go through the closing words and take action.

3) Ensure Your Call To Action Is Compelling:
From proper research carried out by Go-Globe, 47% of websites have their call to action visible enough to enable users see it within a space of three seconds or less.

That’s how visible your call to action should be. A call to action is meant to subtly encourage visitors to your blog to buy something or at least consider it. So it should be good and convincing.

4) Attract The Right Visitors:
A good content translates into a good business. This goes to say that your content strategy should pull in the right audience. When your audience is wrong, your bounce rate is bound to be on the increase.

Now the term quality content is relative. It differs from one content marketer to another. In other words, the content of your blog should be proper and should fit into what is obtainable in your field of business. Good content means good business and the right visitors.

5) Avoid Pop-Ups:
An analysis carried out in the year 2013 revealed that 70% of users view irrelevant pop-ups as annoying. Though this was carried out five years back, a lot of us still share the same views. It’s only normal that if a visitor is on a website that keeps on having irrelevant pop-ups, in no time such visitor would return to the SERP and click on another result, preferably one that lets them find the information they need without interruptions.

Though pop-ups may be quite annoying, they also have an upside. If you are looking to grow your email list, you can be sure they will get you there in no time.

However, though your list will grow, it would have a negative impact on the possibility of you attaining a long-term site with a huge amount of organic visitors. Your best bet would therefore be to limit such pop-ups if you can’t avoid them all together.

6) Radiate Credibility:
If you want to attract an audience and keep them, you have to prove yourself to be credible. How much can your visitors believe and trust in you?. What do they perceive about you and the content you put out?.

When it comes to relating with an audience online, credibility and wealth goes hand in hand.

This goes to say that you don’t have to ruin your reputation to gain some cash, you can have both. If your audience trusts you, you can be sure your bounce rate has no business being on the rise  It’s for this reason that brands like Apple, Amazon and the likes make so much and have a low bounce rate.

7) Put Up Impressive Meta Descriptions:
Several companies don’t understand the importance of a good meta description, and so their standard of click-through continues to face a decline.

Search engines use the meta description you put up as snippet to inform users about what your page is all about.  So when creating a meta description ensure your keyword is part of the text and limit it to a 155 words. Anything more than this, would be in ellipses and would misguide users.

8) Throw In Some Good Stories:
Storytelling is one point that cannot be trivialised. Adam Toren of entrepreneur once stated that Storytelling has so much potential to the point of breathing life to your brand.

Humans are wired to love a good story, so you can get the attention of your audience with this and then link it to the rest of your content.

When engaging in this key, you should, however, be truthful and always make customers the hero. Jon Morrow engaged this truthfulness key in his story of how he got hospitalized, subsequently lost his job and his money to the point of brokenness.

Today he earns $500,000 on a yearly basis. Your customers should also come first and your content should be of high quality, one that’s worth sharing.

Conclusion
Summarily, reducing your bounce rate and increasing your conversion rate can be attained and maintained with a good quality content.

Draw out a content strategy and a calendar that’s editorial and stay consistent to it. The idea is to ensure that your users are always satisfied. The above are points that can guide you through.

Categories: SEO